The Benefits of Registering your Trademark in China

In investing for an exponential growth and increased market share, a particular business must thrive in a market and improve its brand as part of the product-centered approach in business management. Revisiting the thrusts and strengths of your trademarks as well as the establishment of one’s trademark in the business hub of a powerful economic environment is very important for one to extend the business into a larger audience.

Even though various Integrated Marketing Communication programs help businesses to successfully address the issues relating to marketing and the like, it must be noted that brand positioning is very important in maintaining a reputation in the market and among stakeholders.

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The involvement of every entity in the stakeholder’s system is very important. Every entity has a very valuable role in managing one’s brand reputation. Hence, the political atmosphere brought about by the government’s initiative in protecting the welfare of one’s business is vital. Also, it is very important to be at par with the environment’s trend in business yet one needs to protect his/her brands or trademarks from companies which can possibly take advantage of the brand. That is why trademarks must be protected especially in the large market of China.

In international trade relations, one of the notable improvements in trademark protection is the revision of China trademark law. It has opened its doors to more businesses to register in its large market. In the revision of the trademark law, it made the foreign companies want to register their trademark to protect it from infringers in China. Having a China trademark has a lot of benefits (not just for China, but for business owners too).

Here are few of those benefits:

1.  Having one’s trademark registered in China means a nationwide priority. Broader geographical area is enjoyed by the trademarks registered. The law assures that all the trademarks registered in China within its geographical jurisdiction are protected.

2.  Similar to the law promulgated in 2001, the newly amended law promises a number of pre-litigation evidence preservation methods whereby such evidence may be lost or hard to be obtained.

3.  Trademark owners’ burden of proof in court and judicial proceedings is reduced. Once infringement is established by the trademark right holder, the court can order the infringer to provide relevant materials to determine the amount of compensation to be rendered by the infringer.

4.  Renewal for trademark registration is extended. One can already renew his/her trademark registration within 12 months before the deadline, with a 6 month grace period.

Having your trademark protected in China is already a key benefit to protect the best interest of your business in the very competitive atmosphere of the Chinese market.  Reputation is a very important element in determining where the business is heading to. Thus, it is very beneficial for the trademark owner to get his/her brand reputation protected.

How to Market your Brands in China

Establishing a brand in the market is essential in extending the profitability of one’s business. These days, brands are competing globally and businesses thrive by leveraging going across cultures and borders. To improve their mark in economic hubs around the world, businesses must be consistent in the promise of their brands. A strong global brand must express the core meaning of what it stands for wherever its market is. Nonetheless, it is necessary for a brand to get into the culture of a country and blend in with its political and economic atmosphere.

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Even though brands must go global, it must be taken into consideration that they must be in accordance with the local conditions of the new market they are in. Also, protecting the brands’ interests will also give an assurance of their success in the world’s most competitive markets, like China’s. Thus, to register trademarks in China is a big plus to one’s brand protection and welfare.

Moreover, the reputation of the People’s Republic of China in the global economy has gradually improved when its government addressed the issues on the rampant trademark infringement in the country. In the recently amended trademark law of the Chinese government, one can obtain protection from infringers and can be authorized to use their registered trademark. The law also increases the availability of electronic filing and trademark search to address the needs of the applicants in registering their trademarks in China. The global giant in the East has also increased maximum fines for infringers by six times.

It is very important for every business that is trying to extend its market to this Eastern global economic hub to be familiar with the China trademark application. The process of registering trademarks in China is a very long and tedious process which needs to be dealt with utmost conformity to applicable laws of the Chinese government. Also, one must note that to register in China, one must provide Chinese translations of their application and their brands.

The trademark registration usually takes six months of processing, and is still subject to changes according to the nature and class of the product or service for which registration for a trademark had been applied. The complexities of the China trademark laws would require one to have legal assistance to fully succeed its registration in the Chinese market.

In a nutshell, the complexities of the newly amended trademark law in China opens a big opportunity for brands to compete in the Asian economy and get protection from entities seeking advantage from these global brands which are already famous in the market. For more information regarding the trademarks in China and its competitive market, click here.