Establishing
a brand in the market is essential in extending the profitability of one’s
business. These days, brands are competing globally and businesses thrive by
leveraging going across cultures and borders. To improve their mark in economic
hubs around the world, businesses must be consistent in the promise of their
brands. A strong global brand must express the core meaning of what it stands
for wherever its market is. Nonetheless, it is necessary for a brand to get
into the culture of a country and blend in with its political and economic atmosphere.
Even though brands must go global, it must be taken into consideration that they must be in accordance with the local conditions of the new market they are in. Also, protecting the brands’ interests will also give an assurance of their success in the world’s most competitive markets, like China’s. Thus, to register trademarks in China is a big plus to one’s brand protection and welfare.
Moreover, the reputation of the People’s Republic of China in the global economy has gradually improved when its government addressed the issues on the rampant trademark infringement in the country. In the recently amended trademark law of the Chinese government, one can obtain protection from infringers and can be authorized to use their registered trademark. The law also increases the availability of electronic filing and trademark search to address the needs of the applicants in registering their trademarks in China. The global giant in the East has also increased maximum fines for infringers by six times.
It is very important for every business that is trying to extend its market to this Eastern global economic hub to be familiar with the China trademark application. The process of registering trademarks in China is a very long and tedious process which needs to be dealt with utmost conformity to applicable laws of the Chinese government. Also, one must note that to register in China, one must provide Chinese translations of their application and their brands.
The trademark registration usually takes six months of processing, and is still subject to changes according to the nature and class of the product or service for which registration for a trademark had been applied. The complexities of the China trademark laws would require one to have legal assistance to fully succeed its registration in the Chinese market.
In a nutshell, the complexities of the newly amended trademark law in China opens a big opportunity for brands to compete in the Asian economy and get protection from entities seeking advantage from these global brands which are already famous in the market. For more information regarding the trademarks in China and its competitive market, click here.
Source: www.Maxxelli-Consulting.com
Even though brands must go global, it must be taken into consideration that they must be in accordance with the local conditions of the new market they are in. Also, protecting the brands’ interests will also give an assurance of their success in the world’s most competitive markets, like China’s. Thus, to register trademarks in China is a big plus to one’s brand protection and welfare.
Moreover, the reputation of the People’s Republic of China in the global economy has gradually improved when its government addressed the issues on the rampant trademark infringement in the country. In the recently amended trademark law of the Chinese government, one can obtain protection from infringers and can be authorized to use their registered trademark. The law also increases the availability of electronic filing and trademark search to address the needs of the applicants in registering their trademarks in China. The global giant in the East has also increased maximum fines for infringers by six times.
It is very important for every business that is trying to extend its market to this Eastern global economic hub to be familiar with the China trademark application. The process of registering trademarks in China is a very long and tedious process which needs to be dealt with utmost conformity to applicable laws of the Chinese government. Also, one must note that to register in China, one must provide Chinese translations of their application and their brands.
The trademark registration usually takes six months of processing, and is still subject to changes according to the nature and class of the product or service for which registration for a trademark had been applied. The complexities of the China trademark laws would require one to have legal assistance to fully succeed its registration in the Chinese market.
In a nutshell, the complexities of the newly amended trademark law in China opens a big opportunity for brands to compete in the Asian economy and get protection from entities seeking advantage from these global brands which are already famous in the market. For more information regarding the trademarks in China and its competitive market, click here.
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